DIGITAL ANTHROPOLOGY2019-01-10T18:14:51+01:00

The Manifesto

Digital Anthropology believes in a future where the consideration of the social impact on people is at the heart of technological advancement and the digital revolution.


Digital Anthropology comes to the rescue of Derby Graduate’s business

Digital Anthropology founder, Richard Skellett has stepped in to rescue Derby University graduate Samad Olatunji’s business. The pair met after Richard began a mentoring programme with final year students on the Digital Marketing degree course. Digital [...]

Meghan and Harry might be looking for financial independence – but what about the million who never can?

I am flabbergasted to read that Meghan and Harry need to work towards financial independence. What does that mean? You and I probably have disposable and non-disposable income to manage daily. Most of us need that [...]

We aim to gather followers and encourage dialogue between individuals, businesses and political figures.

The campaign is being led by future of work expert Richard Skellett, the founder, and Chairman of global technology solutions for business Company, Allied Worldwide. He describes himself as simply an entrepreneur with a mission to find global solutions to industry wide problems. Richard is known as a disruptor and creative thinker who is responsible for the rapid, solutions focussed advances within his own company and for the experience and wisdom he has brought to companies such as Granada, Volkswagen and New Look.

Up to 800 million global workers will lose their jobs by 2030 and be replaced by robotic automation (McKinsey 2017)

20% of UK-based jobs will be automated by 2030 (McKinsey 2017)



Digital Anthropology believes that it is morally wrong to see technology displace people without an understanding of the future social impact. We invite you to join us and fight this outcome.


Digital Anthropology call upon companies to pay attention to their employees, we urge them to augment their technology with humans rather than complete displacement. We encourage ethical and morally principled organisations to be a part of our campaign and make a stand.


Digital Anthropology call upon all individuals to join our campaign, make a stand against widespread displacement and be educated about the impact now and for future generations. We invite you to be in touch with your local MP and consider your purchasing decisions.


Digital Anthropology urge politicians and Members of Parliament to use their influence and voice to recognise the value, social benefits and qualities that a human-based workforce will continue to provide in a technologically-advanced world.